In this week's 70th issue...Finding Your Growth Channels, Decoding Mobile Growth and Why Retention Is Hard 🔑
This Week's Stories
A brief overview of how the newsletter is structured. Four main sections: Pre-Traction; Initial Traction; Initial Scale; and Scale. Each link is tailored with relevant tips, news, and resources for each phase of a startup.
PRE - TRACTION
The Makers
- Craft Prototype, from InVision - Design, prototype, and collaborate seamlessly
- Insense - Audience-based influencer marketing made easy
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From The Accelerators
10 Valuable Entrepreneurial Insights From Y Combinator
Growth Tips, Tools and Services
App Store Optimization Checklist - ASO tools for increasing app installs & organic traffic 📈
INITIAL TRACTION
The Experiment Lab
- [Video] Startup Marketing: How find your growth channels 👌
- The Ultimate Demand Generation Guide (with Strategies and Examples)
- Startups and Search Engines: SEO vs PPC
Beg, Borrow & Deal
The Journey From $1m MRR to $2m MRR
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INITIAL SCALE
Activate & Onboard
- Learn faster with a Growth Process
- Decoding Mobile App Growth 17 Strategies From Trendsetting Apps That You Can Implement Too 📱
Rinse & Repeat
- [Podcast] – Customer Success Driven Sales with Lincoln Murphy (Sixteen Ventures)
- How a Bottom-up Approach Can Help You Sell to the Big Guys
Up and To The Right
- [Podcast] – From $200K to $2M ARR, 6 SaaS Growth Lessons
- How to get a headless product to $100m ARR
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SCALE
The Big Idea
- The growing dissonance between two business models (SaaS and VC)
- Building the Foundation for Growth in SaaS – Matt Straz, CEO of Namely + David Skok, GP at Matrix (Video)
- Acquisition is Easy. Retention is Hard. 🔑
At a Glance
- Chart: Here’s How 5 Tech Giants Make Their Billions
- Google.ai - Bringing the benefits of AI to everyone
Trend Spotting
- Mobile, Multiscreen, and Multitasking: 3 Consumer Trends That Marketers Need to Know
- Marketing Technology Landscape Supergraphic (2017): Martech 5000
- a16z AI Playbook
- Virtual and Augmented Realities: Asking the right questions and traveling the path ahead
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